Our Story

About Us

Who We Are

NATHAN AETHER LLC, founded in 2025, is a pioneering e-commerce company based in Iowa that specializes in high-quality hats. Our innovative designs have transformed headwear into a statement of style, comfort, and individuality. We’ve garnered positive reviews from customers worldwide, ensuring a seamless shopping experience and building a loyal community.

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4300+ Happy Customer

Our happy customers appreciate the stylish designs and quality craftsmanship of our hats, enhancing their personal expression.

20+ Awards Won

NATHAN AETHER LLC has been recognized for excellence in design and customer service, earning several esteemed awards in the fashion industry.

40 Years of Experience

With nearly a decade of combined experience in fashion and e-commerce, our team brings expertise and passion to every aspect of our business.

A revamped take on our iconic Mom Hat that has the word Margo Grass stitched in a dark indigo that matches the desert sky on Margo Prices latest album Strays. This Margo Grass Mom Hat offers an easy fit and an adjustable strap back fastening, much like the ones your parents used to wear. It was embroidered here in Los Angeles and is composed of lightweight 100% cotton.

At NATHAN AETHER LLC, we believe that every hat tells a story. We create more than just headwear; we inspire confidence and express individuality through our unique designs.

Nathan Aether, Founder

Founder

A vibrant collection of various fedora hats hung in a store, showcasing diverse styles and colors.

Our Promise

At NATHAN AETHER LLC, we commit to providing stylish, high-quality hats that express individuality and confidence while ensuring comfort and functionality for every occasion.

A stylish collection of fedora hats arranged on a white wall, offering a glimpse into classic fashion.

Exceptional Quality

We source our materials from trusted manufacturers, guaranteeing that each hat meets our high standards for durability and comfort.

Unique Designs

Our collections feature innovative designs that blend classic craftsmanship with contemporary trends, making a bold statement for every headwear enthusiast.

Commitment to Sustainability

Our future plans include eco-friendly collections, aligning our passion for fashion with our responsibility to the environment through sustainable materials.

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A vibrant display of fashionable fedoras stacked outdoors. Perfect for sun protection and style.

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